Newspapers continue digital expansion
Posted by Simon Day on March 19, 2009 at 2:57 PM
Despite the continuing economic recession and the industry's financial issues, publishing companies continue to expand their online cooperative digital distribution and ad sales platforms, MediaPost reported Tuesday.
QuadrantOne, the online ad sales company formed by four major U.S. newspaper publishers Tribune Co., Gannett Co., Inc., Hearst Corp. and The New York Times Co. in February 2008 has recently announced new higher management hirings and new publicity campaigns.
QuadrantOne, the online ad sales company formed by four major U.S. newspaper publishers Tribune Co., Gannett Co., Inc., Hearst Corp. and The New York Times Co. in February 2008 has recently announced new higher management hirings and new publicity campaigns.
At the top level the company has hired a new marketing director, Monika Belur; East Coast account executive for entertainment, Stacy Freedman, and a new Midwest account executive for entertainment, Melanie Pursglove, MediaPost reported.
Across the United States, QuadrantOne also hired a sales development manager for the central region, West Coast account executive for entertainment, a sales development manager in San Francisco and a sales development manager for the Central region, based in Detroit.
At the Newspaper Association of America's MediaXchange summit, the Yahoo Newspaper Consortuim, announced two new members: The Boston Globe and The St. Petersburg Times. This brings the alliance of newspapers to almost 800 publications. Yahoo said more than 120 of these papers use its "Apt" ad sales platform for managing online ads, which also allows them to use behavioural targeting, MedaiPost reported.
Web traffic tracker, Nielsen Online, released encouraging online statistics for newspapers. The number of unique visitors to newspaper sites increased by 7.9 million to 74.8 million, a rise of 11.9 percent from the same time last year, according to MediaPost.
Across the United States, QuadrantOne also hired a sales development manager for the central region, West Coast account executive for entertainment, a sales development manager in San Francisco and a sales development manager for the Central region, based in Detroit.
At the Newspaper Association of America's MediaXchange summit, the Yahoo Newspaper Consortuim, announced two new members: The Boston Globe and The St. Petersburg Times. This brings the alliance of newspapers to almost 800 publications. Yahoo said more than 120 of these papers use its "Apt" ad sales platform for managing online ads, which also allows them to use behavioural targeting, MedaiPost reported.
Web traffic tracker, Nielsen Online, released encouraging online statistics for newspapers. The number of unique visitors to newspaper sites increased by 7.9 million to 74.8 million, a rise of 11.9 percent from the same time last year, according to MediaPost.
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