Denver Post circulation up on Rocky Mountain News closure
Posted by Simon Day on April 28, 2009 at 1:34 PM
Since the closure of the Rocky Mountain News, the Denver Post has accumulated readers, reaching the spot of 11th largest daily newspaper in the United States, according to a nationwide ABC survey, the Denver Business Journal reported Monday. The Post's weekday circulation averages 371,728 copies sold.
After the February 27 closure of the News, the Post subsumed the subscribers of its former rival under an agreement with E.W. Scripps Co., the former owner of the News. An estimated 14,000 subscribers to both papers were offered extensions of their Post subscriptions.
After the February 27 closure of the News, the Post subsumed the subscribers of its former rival under an agreement with E.W. Scripps Co., the former owner of the News. An estimated 14,000 subscribers to both papers were offered extensions of their Post subscriptions.
However, even with the growth and new subscribers, the Post is still selling 17.4 percent fewer copies than that of the two papers combined on a year-to-year analysis, according to a Denver Business Journal analysis of ABC data.
For the six month period ending March 31, 2008, the Denver Post and Rocky Mountain News combined to sell an average 450,258 weekday papers. A more recent six month analysis, ending September 30, 2008, saw an average of 420,867 weekday copies sold, the Business Journal reported. This decline will present an interesting question for advertisers being asked to pay the Post the same cost for advertising in both papers.
The combined circulation peaked in 2000 with 893,000 weekday copies and had been progressively declining since.
William Dean Singleton, CEO of Denver-based MediaNews Group Inc., the owner of the Post, said the newspaper had hoped to retain 80 percent of the News' subscribers.
The largest U.S. daily papers as measured by circulation are the two national papers, USA Today, reporting average sales of 2.1 million copies in the six-month period and The Wall Street Journal, with an average of 2 million copies. The top 10 is rounded of by The New York Times, (1 million) The Los Angeles Times (723,181), Washington Post (665,383), New York Daily News (602,857), New York Post (558,140), Chicago Tribune (501,202), Houston Chronicle (425,138) and Phoenix's Arizona Republic (389,701).
The Denver Post ranks ninth in the nation on Sunday circulation, with an average of 526,235 copies, when USA Today and the Wall Street Journal do not publish. This is 12.3 percent decline from the 600,026 average copies of the Sunday Post sold a year earlier, according to the Business Journal.
For the six month period ending March 31, 2008, the Denver Post and Rocky Mountain News combined to sell an average 450,258 weekday papers. A more recent six month analysis, ending September 30, 2008, saw an average of 420,867 weekday copies sold, the Business Journal reported. This decline will present an interesting question for advertisers being asked to pay the Post the same cost for advertising in both papers.
The combined circulation peaked in 2000 with 893,000 weekday copies and had been progressively declining since.
William Dean Singleton, CEO of Denver-based MediaNews Group Inc., the owner of the Post, said the newspaper had hoped to retain 80 percent of the News' subscribers.
The largest U.S. daily papers as measured by circulation are the two national papers, USA Today, reporting average sales of 2.1 million copies in the six-month period and The Wall Street Journal, with an average of 2 million copies. The top 10 is rounded of by The New York Times, (1 million) The Los Angeles Times (723,181), Washington Post (665,383), New York Daily News (602,857), New York Post (558,140), Chicago Tribune (501,202), Houston Chronicle (425,138) and Phoenix's Arizona Republic (389,701).
The Denver Post ranks ninth in the nation on Sunday circulation, with an average of 526,235 copies, when USA Today and the Wall Street Journal do not publish. This is 12.3 percent decline from the 600,026 average copies of the Sunday Post sold a year earlier, according to the Business Journal.
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