Newspaper introduces social media to its online edition
Posted by Emily Dilling on May 25, 2009 at 2:56 AM
The Pantagraph newspaper, which is owned by Lee Enterprise, has introduced social media options to its online content, a press release for the company reported.
MyPantagraph.com, which serves central Illinois, will allow visiters to "develop their own unique profile pages, 'friend' users with like interests, upload photos, publish their own blogs and comment on blogs posted by others" according to the press release.
MyPantagraph.com, which serves central Illinois, will allow visiters to "develop their own unique profile pages, 'friend' users with like interests, upload photos, publish their own blogs and comment on blogs posted by others" according to the press release.
Another area which will see increased interactive options is the Bridal Section, where advertisers and wedding planners can interface with marrying couples.
Jeff Herr, directo of interactive media for Lee Enterprise, said that the company has been researching social media platforms fro the last two years and added "along the way, we've discovered the secret path to radically increasing engagement with our local audiences and attracting an entirely new category of advertisers."
Jeff Herr, directo of interactive media for Lee Enterprise, said that the company has been researching social media platforms fro the last two years and added "along the way, we've discovered the secret path to radically increasing engagement with our local audiences and attracting an entirely new category of advertisers."
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