The Sun leads nigerian circulation
Posted by Simon Day on May 25, 2009 at 8:50 AM
A recently survey found The Sun as the leading Nigerian newspaper in terms of circulation and readership, the newspaper reported on Monday.
The survey conducted as part of Zus Bureau Limited's Quarterly Media Audience Audit for the first quarter, found The Sun, Punch and The Guardian as the most popular newspapers in the Lagos area.
The survey conducted as part of Zus Bureau Limited's Quarterly Media Audience Audit for the first quarter, found The Sun, Punch and The Guardian as the most popular newspapers in the Lagos area.
The Sun was the most popular paper with those aged 45 and above and was the most popular newspaper overall with a 21.4 percent share of the market. The Punch had the second largest readership with 16.7 percent and Soccer Star, a football newspaper, finished third with an 11.9 percent share.
The Zus Bureau Quarterly Media Audience Audit has been the gauge of media popularity in Lagos, Aba and Kaduna since 1994.
The Zus Bureau Quarterly Media Audience Audit has been the gauge of media popularity in Lagos, Aba and Kaduna since 1994.
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