Dutch free daily launches regional editions
Posted by Emily Dilling on June 25, 2009 at 6:03 AM
Holland's free daily, De Pers, plans to launch four regional editions this summer, circulating in Amsterdam, The Hague, Rotterdam and Utrecht, Newspaper Innovation reported.
Following the finalisation of an advertising agreement with free daily publisher Wegener, De Pers decided to concentrate on serving readers in major metropolitan areas of Holland, where Wegener does not currently publish papers.
Following the finalisation of an advertising agreement with free daily publisher Wegener, De Pers decided to concentrate on serving readers in major metropolitan areas of Holland, where Wegener does not currently publish papers.
The advertising deal with Wegener resulted in a decrease of circulation
for De Pers, which now sees only 200,000 dailies printed. However, the
two publishers together have readership from south-western Holland to
the eastern regions, covering the countries four biggest cities.
0 TrackBacks
Listed below are links to blogs that reference this entry: Dutch free daily launches regional editions.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/18617
Leave a comment