London Evening Standard to be relisted as a regional
Posted by Simon Day on July 13, 2009 at 10:38 AM
The London Evening Standard will no longer be part of the monthly national newspaper audit after choosing to reclassify as a regional newspaper with respect to the classification of circulation statistics, according to a Media Guardian report on Friday.
The Audit Bureau of Circulations has confirmed that the newspaper made a last minute decision to remove itself from the national listings, just before newspaper sales figures for June were released.
The Audit Bureau of Circulations has confirmed that the newspaper made a last minute decision to remove itself from the national listings, just before newspaper sales figures for June were released.
Although regional newspapers usually report to the ABC every six months, the Evening Standard will offer monthly reports on its circulation, which will not receive publication in the national newspaper sales audit data.
The change comes on the back of management frustration with the Audit Bureau's representation of the Standard's circulation figures for May. The newspaper was relaunched on May 11 with new pricing and distribution, a fact the management did not believe would be reflected until June's figures.
The Standard's statistics for June saw an average daily circulation of 236,075. Sixty-one percent of the paper's readership was from paying customers, 30 percent from bulks - the copies sent to hotels and airlines for greatly reduced prices - and 8 percent coming from free copies.
Compared with May, June's circulation was up nearly 12 percent from an average daily circulation of 210,901. However this is a year-to-year fall of more than 20 percent from circulation of 295,379 for June 2008. However "no official like-for-like figure was available," according to Media Guardian.
The change comes on the back of management frustration with the Audit Bureau's representation of the Standard's circulation figures for May. The newspaper was relaunched on May 11 with new pricing and distribution, a fact the management did not believe would be reflected until June's figures.
The Standard's statistics for June saw an average daily circulation of 236,075. Sixty-one percent of the paper's readership was from paying customers, 30 percent from bulks - the copies sent to hotels and airlines for greatly reduced prices - and 8 percent coming from free copies.
Compared with May, June's circulation was up nearly 12 percent from an average daily circulation of 210,901. However this is a year-to-year fall of more than 20 percent from circulation of 295,379 for June 2008. However "no official like-for-like figure was available," according to Media Guardian.
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