Australian newspaper circulations remain strong
Posted by Simon Day on August 13, 2009 at 1:33 PM
As British and American newspaper's readerships have suffered amid economic, industry and advertising downturns, Australian papers have maintained solid circulations across the board, The Age reported.
Sales figures for metropolitan, national and regional papers for the three months ending June 30 fell just 0.7 percent compared with a year earlier, according to data from the Australian Audit Bureau of Circulations.
Sales figures for metropolitan, national and regional papers for the three months ending June 30 fell just 0.7 percent compared with a year earlier, according to data from the Australian Audit Bureau of Circulations.
The last quarter saw a small weekly sales increase of 800,000, leaving average newspaper sales in Australia at nearly 21 million.
Despite a decrease in discretionary consumer spending, metropolitan newspapers remained solid, according to data from The Newspaper Works. Weekday sales fell just 0.1 percent, Saturday sales were unchanged and Sunday papers saw a 1.9 percent decline.
National newspapers were not so stable. While The Australian had nearly unchanged weekday sales, weekend sales increased 2.1 percent. However, the Farifax owned, Australian Financial Review had a large decline of nearly 7,500 daily sales during the week and 1,723 on the weekend.
The Newspaper Works said the figures illustrated the Australian newspaper industry's continued ability to retain strong circulations while papers in the United States and United Kingdom registered sales declines of 7 and 4 percent, respectively.
Despite a decrease in discretionary consumer spending, metropolitan newspapers remained solid, according to data from The Newspaper Works. Weekday sales fell just 0.1 percent, Saturday sales were unchanged and Sunday papers saw a 1.9 percent decline.
National newspapers were not so stable. While The Australian had nearly unchanged weekday sales, weekend sales increased 2.1 percent. However, the Farifax owned, Australian Financial Review had a large decline of nearly 7,500 daily sales during the week and 1,723 on the weekend.
The Newspaper Works said the figures illustrated the Australian newspaper industry's continued ability to retain strong circulations while papers in the United States and United Kingdom registered sales declines of 7 and 4 percent, respectively.
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