World Young Reader Prize winners announced for '09
Posted by Larry Kilman on August 6, 2009 at 7:11 AM
Zero Hora of Brazil and Express & Echo of the United Kingdom have been named World Young Reader Newspapers of the Year for two vital kinds of excellence in the annual competition organised by the World Association of Newspapers and News Publishing (WAN-IFRA).
The awards are part of WAN-IFRA¹s annual World Young Reader Prize competition, which honours innovative newspapers that have devised the best project or activity to attract young readers. The awards are made in six categories: branding, public service, press freedom, editorial, and in "making the news.
The awards are part of WAN-IFRA¹s annual World Young Reader Prize competition, which honours innovative newspapers that have devised the best project or activity to attract young readers. The awards are made in six categories: branding, public service, press freedom, editorial, and in "making the news.
The awards, supported by the global newsprint supplier Norske Skog, will be presented during "Making New Connections," the 8th World Young Reader Conference, set for 27 to 30 September in Prague (programme and online registration at http://www.wan-press.org/prague2009).
Conference participants will receive DVDs with full details about all the projects and hear the winners talk about how they did it. A summary of the projects can be found here.
"Through its all-encompassing view of youth as an integral part of its staff and a key part of its audience, Zero Hora has attained an astonishing loyalty level among the young,² the judges said. The paper¹s management credits its wide-ranging "Total Youth Think" techniques for obtaining a 78 percent penetration rate among young people aged 20 to 29 years, and a 71 percent penetration rate among those aged 15 to 19.
Zero Hora¹s entry included an editorial linking to the "firsts" in a child¹s life, a contest celebrating hyper local identity, and a promotion in which youth created an album using stickers and symbols from the paper to learn about Brazil¹s 19th century revolutionary period.
"Express & Echo is a small daily (22,000 circulation) that is taking a big role in the crucial issue of our time: the environment," the judges said.
Express & Echo¹s entry described its "Green Team Project" to encourage youngsters to develop a relationship with their local newspaper as they learn to think green and produce school projects that will help the environment.
Other top awards were:
- Journal des Enfants of France, in the Press Freedom category, for "Free my Daddy!" special supplement focusing on the testimonials of the children of jailed journalists.
- Svobodnyi kurs of Russia, in the Newspapers in Education category, for the adventure educational game "Strategy A," an innovative multi-platform use of newspaper content to learn about finance.
- Dagblad de Limburger/Limburgs Dagblad of The Netherlands, in the Brand category, for its election of the "Coolest Teacher in Limburg" project, which created links to students, to the community and to teachers in a fresh, fun manner.
- Malayala Manorama of India, in the Public Service category, for its "Serve As a Volunteer For Energy (SAVE)" contest that was an environmentally friendly reader participation opportunity that helped reduce household budgets and improve the environment.
- Neue Osnabrucker Zeitung of Germany, in the Editorial category, for its Blue magazine that was created from content generated by the Oscommunity social network, and which attracted new advertising.
- La Repubblica of Italy, in the Making the News category, for its relaunched Repubblica@scuola student reporter project that used all platforms and featured regular contact with real journalists to assure lessons about professional newsgathering.
More information on all the winners can be found here.
Conference participants will receive DVDs with full details about all the projects and hear the winners talk about how they did it. A summary of the projects can be found here.
"Through its all-encompassing view of youth as an integral part of its staff and a key part of its audience, Zero Hora has attained an astonishing loyalty level among the young,² the judges said. The paper¹s management credits its wide-ranging "Total Youth Think" techniques for obtaining a 78 percent penetration rate among young people aged 20 to 29 years, and a 71 percent penetration rate among those aged 15 to 19.
Zero Hora¹s entry included an editorial linking to the "firsts" in a child¹s life, a contest celebrating hyper local identity, and a promotion in which youth created an album using stickers and symbols from the paper to learn about Brazil¹s 19th century revolutionary period.
"Express & Echo is a small daily (22,000 circulation) that is taking a big role in the crucial issue of our time: the environment," the judges said.
Express & Echo¹s entry described its "Green Team Project" to encourage youngsters to develop a relationship with their local newspaper as they learn to think green and produce school projects that will help the environment.
Other top awards were:
- Journal des Enfants of France, in the Press Freedom category, for "Free my Daddy!" special supplement focusing on the testimonials of the children of jailed journalists.
- Svobodnyi kurs of Russia, in the Newspapers in Education category, for the adventure educational game "Strategy A," an innovative multi-platform use of newspaper content to learn about finance.
- Dagblad de Limburger/Limburgs Dagblad of The Netherlands, in the Brand category, for its election of the "Coolest Teacher in Limburg" project, which created links to students, to the community and to teachers in a fresh, fun manner.
- Malayala Manorama of India, in the Public Service category, for its "Serve As a Volunteer For Energy (SAVE)" contest that was an environmentally friendly reader participation opportunity that helped reduce household budgets and improve the environment.
- Neue Osnabrucker Zeitung of Germany, in the Editorial category, for its Blue magazine that was created from content generated by the Oscommunity social network, and which attracted new advertising.
- La Repubblica of Italy, in the Making the News category, for its relaunched Repubblica@scuola student reporter project that used all platforms and featured regular contact with real journalists to assure lessons about professional newsgathering.
More information on all the winners can be found here.
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