Cross-platform issues: Efficient publishing, measurement

Posted by Leah McBride Mensching on October 30, 2009 at 9:09 AM

NBC's New York Telemundo station, WNJU, announced today it will restructure in order to better produce news for multiple platforms, MediaWeek reported. In doing so, the station has created a new position, vice president of content.

Better measuring online readership, meanwhile, is another important next step in a multi-platform world, the Guardian pointed out yesterday. "In a fragmented media world, the paper is just one way among many to publish a story," the article stated, using The New York Times as an example.

The New York Times saw a 7 percent decline in paid circulation between April and September, according to Nielsen figures, out Monday. However, its Web site, NYTimes.com, had 21 million unique users in the United States, while its mobile site had 40 million pageviews in September and more than two million readers downloaded the paper's iPhone app since it launched in July of last year.

Overall, U.S. newspaper readership dropped 10.6 percent on weekdays and 7.5 percent on Sundays in the six months ending Sept. 30, according to the Audit Bureau of Circulations, The New York Times reported.

As news outlets deal with multiple platforms, a new Ipsos/PHD survey has found that readers who view news both online and in print are both younger and better educated than print-only readers. However, 55.5 percent of respondents said they were very or extremely unlikely to pay for a newspaper's or magazine's online content, Editor & Publisher reported Tuesday.