New Zealand newspapers show modest readership gains
Posted by Lisette García on October 30, 2009 at 7:35 AM
Metropolitan readership throughout New Zealand showed notable gains in the year ending September 30, even as the national average rose by less than 1 percent over the course of the same period, Scoop Business reported yesterday.
According to Nielsen Media Research which conducted the readership survey, the island nation has more than 150 metropolitan and community newspapers serving a population of 4.1 million. Annual advertising dollars for all media approach NZ$2.2 billion (US$1.6 billion)
According to Nielsen Media Research which conducted the readership survey, the island nation has more than 150 metropolitan and community newspapers serving a population of 4.1 million. Annual advertising dollars for all media approach NZ$2.2 billion (US$1.6 billion)
Nielsen's figures conflict with data gathered by the
Audit Bureau of Circulations, the industry authority on readership and
circulation.
According to ABC, only The Auckland Independent was read by more people this year than last, with 57 more copies in circulation in the period from January to June as compared with the same timeframe in 2008. All other newspapers - metropolitan or community - showed modest, yet consistent, declines.
According to ABC, only The Auckland Independent was read by more people this year than last, with 57 more copies in circulation in the period from January to June as compared with the same timeframe in 2008. All other newspapers - metropolitan or community - showed modest, yet consistent, declines.
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