Newsday sets pay day: Online access fee starts next week
Posted by Lisette García on October 22, 2009 at 11:31 AM
New York's Newsday today announced that its online content will cost US$5 per week beyond the public service basics as of Wednesday. The move, which Newsday called "pioneering," follows a trend of paid content increasingly bandied about the news industry, Reuters reported today.
According to The New York Times, the Newsday paywall has limited revenue-raising potential: 75 percent of Long Island - the geographic region the newspaper chiefly serves - has been promised unfettered access to the Web site through a partnership with Optimum Online, the local cable company. Print subscribers retain unfettered access to online content as well.
According to The New York Times, the Newsday paywall has limited revenue-raising potential: 75 percent of Long Island - the geographic region the newspaper chiefly serves - has been promised unfettered access to the Web site through a partnership with Optimum Online, the local cable company. Print subscribers retain unfettered access to online content as well.
Consequently, this particular paywall may test instead the strength of bundled marketing because Cablevision (NYSE: CVC) owns Newsday as well as Optimum Online, Long Island's leading Internet provider, paidContent observed today.
Newsday's plan to move to a subscriber model had been in the works since at least February, according to Agence France-Presse.
Newsday's plan to move to a subscriber model had been in the works since at least February, according to Agence France-Presse.
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