E-Readers and social networking sites make over newspapers

Posted by Sara Taylor on November 30, 2009 at 4:46 AM

Are Stokstad (Norway), executive vice president at A-Pressen, discussed that electronic reading devices are now making it necessary to build a strategy for newspapers that combines both the traditional newspaper and the business modelfor e-reading.

Large investments have been made to expand the opportunities for online newpapers. Social networking sites have become a large part of the generation of these new online papers.

"This past year 3,000 print pages originated in social media. Next year we hope to increase this number to 30,000," he said.

Social networking sites create groups of people interested in similar topics and activities. Many online newspapers are targeting their articles towards these groups, increasing online readership.

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