San Fran daily fights fading readership with shiny paper
Posted by Lisette García on November 5, 2009 at 12:37 PM
The San Francisco Chronicle's circulation has sunk faster than that of any of its peers over the course of the past year, The Associated Press reported yesterday. Starting Monday, the print edition of this newspaper aims to fight back by putting some of its copy on glossy paper, the San Francisco Business Times yesterday reported.
The newspaper said it was the first to employ this upscale approach. The magazine-style paper will follow today's launch of a new arts section titled "Ovation," The Business Times reported in a separate story. Ovation was described by the newspaper's parent company, Hearst Corporation, as offering longer, magazine-style coverage of the local arts scene.
The Chronicle's "sprucing up" is the latest chapter in what is shaping into a modern-day newspaper war: The New York Times introduced a special bay area edition last month and The Wall Street Journal is launching one today, The Associated Press story noted.
The newspaper said it was the first to employ this upscale approach. The magazine-style paper will follow today's launch of a new arts section titled "Ovation," The Business Times reported in a separate story. Ovation was described by the newspaper's parent company, Hearst Corporation, as offering longer, magazine-style coverage of the local arts scene.
The Chronicle's "sprucing up" is the latest chapter in what is shaping into a modern-day newspaper war: The New York Times introduced a special bay area edition last month and The Wall Street Journal is launching one today, The Associated Press story noted.
0 TrackBacks
Listed below are links to blogs that reference this entry: San Fran daily fights fading readership with shiny paper.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/19724
Leave a comment