Daily Mirror editor, Matt Kelly puts SEO second, audience first
Posted by Leah McBride Mensching on December 2, 2009 at 12:00 AM
A UK Tabloid is not focusing on search engine optimisation for their Web site, but rather on human interests.
During the WAN-IFRA 2009 World Newspaper Congress - World Editors Forum, Associate Editor of the Daily Mirror, Matt Kelly, said by seeking big audiences, we have devalued the content in the minds of users. Users, not readers, customers or viewers, find content in a search engine and devour it and repeat the process like locusts, he said.
For more on this story, visit our partner site, the Editors Weblog.
During the WAN-IFRA 2009 World Newspaper Congress - World Editors Forum, Associate Editor of the Daily Mirror, Matt Kelly, said by seeking big audiences, we have devalued the content in the minds of users. Users, not readers, customers or viewers, find content in a search engine and devour it and repeat the process like locusts, he said.
For more on this story, visit our partner site, the Editors Weblog.
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