Sarkozy gives French youth free subscriptions
Posted by Leah McBride Mensching on December 15, 2009 at 1:27 PM
As part of a €600 million aid package, the French government is buying newspaper subscriptions for young readers, the Christian Science Monitor reported today.
Readers between ages 18 and 24 will receive a one-year subscription to the paper of their choice as part of the bailout. The offer is open to the first 200,000 who sign up for "Mon Journal Offer," and they can choose from 60 newspapers.
Readers between ages 18 and 24 will receive a one-year subscription to the paper of their choice as part of the bailout. The offer is open to the first 200,000 who sign up for "Mon Journal Offer," and they can choose from 60 newspapers.
Ouest France is an example of one newspaper that has grown young readership by giving away free newspapers. It began doing so four years ago, and increased readership for 18-to 24-year-olds by 22,000, with almost 12 percent resubscribing after their free subscription ended, according to the CSM.
For more on young readers, visit the World Association of Newspapers and News Publishers' Young Readers programme.
For more on young readers, visit the World Association of Newspapers and News Publishers' Young Readers programme.
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