ABCs: No bulk sales lower UK Sunday papers' circulation
Posted by Erina Lin on January 15, 2010 at 3:16 PM
All UK Sunday quality papers saw circulation
go down in December 2009, due to bulk distribution issues, MediaGuardian reported.
The Sunday Telegraph's December circulation slid by about 26,000 to 525,088, as it stopped selling bulk copies to airports and gyms for a nominal fee that they then give away for free. The paper's bulk copies total about 77,000 fewer than the previous year, which made circulation go down 8.72 percent year on year, according to the Audit Bureau of Circulations.
The Sunday Telegraph's December circulation slid by about 26,000 to 525,088, as it stopped selling bulk copies to airports and gyms for a nominal fee that they then give away for free. The paper's bulk copies total about 77,000 fewer than the previous year, which made circulation go down 8.72 percent year on year, according to the Audit Bureau of Circulations.
Worst hit was The Observer, with sales declining 16.49 percent
year-on-year to 351,019, partly because it stopped distributing bulk copies
since mid-2009. Sales of the Sunday paper in December dropped 5.81 percent
month-on-month.
Unlike most of its competitors, the Independent on Sunday distributed 8,580 more bulk copies in December than in the previous year. Sales totalled 155,460 in December, down 4.94 percent year-on-year and 0.68 percent month-on-month.
The Sunday Times, which had circulation of 80,000 more than its rivals combined, declined 3.76 percent year-on-year, or dropped 4.97 percent month-on-month, to 1,113,195 copies in December. It distributed more than 3,300 fewer bulk copies than one year ago, MediaGuardian reported.
In general, the total average net circulation of UK's Sunday quality market was 2,240,330, which is down 7.24 percent compared to one year ago.
Unlike most of its competitors, the Independent on Sunday distributed 8,580 more bulk copies in December than in the previous year. Sales totalled 155,460 in December, down 4.94 percent year-on-year and 0.68 percent month-on-month.
The Sunday Times, which had circulation of 80,000 more than its rivals combined, declined 3.76 percent year-on-year, or dropped 4.97 percent month-on-month, to 1,113,195 copies in December. It distributed more than 3,300 fewer bulk copies than one year ago, MediaGuardian reported.
In general, the total average net circulation of UK's Sunday quality market was 2,240,330, which is down 7.24 percent compared to one year ago.
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