The National launches Middle East's first Kindle version
Posted by Savita Sauvin on February 9, 2010 at 2:35 PM
As part of its digital expansion strategy, Abu Dhabi Media Company last week announced the launch of its newspaper The National on Amazon Kindle. This makes ADMC the first Middle East publisher to digitise and distribute content to Amazon.The Kindle subscription to the English-language daily costs US$9.99 in the United States and $13.99 outside the U.S., and includes a 14-day free trial.
The National's Kindle release is a way for the company "to advance our strategy of expanding access to our premium digital content to the widest possible audience. The computer is no longer the single entry-point for digital editions, and with Kindle publishers have an exciting platform to reach their audiences. This collaboration marks a significant step towards the future of our digital content delivery," Ricky Ghai, executive director of digital media at ADMC, stated in the press release.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Fcirculation_and_readership%2F2010%2F02%2Fthe_national_launches_middle_easts_first.php&bodytext=<form mt:asset-id="5701" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><img alt="The National Kindle.jpg" src="http://www.sfnblog.com/industry_trends/The%20National%20Kindle.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="319" width="358" /></form>As part of its digital expansion strategy, Abu Dhabi Media Company last week <a href="http://www.ameinfo.com/223221.html">announced the launch</a> of its newspaper The National on Amazon Kindle. This makes ADMC the first Middle East publisher to digitise and distribute content to Amazon.<br /><br />The Kindle <a href="http://www.amazon.com/b/ref=amb_link_83614111_36?ie=UTF8&node=2240914011&rank=salesrank&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=left-1&pf_rd_r=0K97VW9E1ETY7S9ERQS3&pf_rd_t=101&pf_rd_p=236451022&pf_rd_i=1263068011">subscription</a> to the English-language daily costs US$9.99 in the United States and $13.99 outside the U.S., and includes a 14-day free trial. &title=The National launches Middle East's first Kindle version){kind=link}
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