Google: Newspapers need to 'engage' online readers
Posted by Leah McBride Mensching on March 10, 2010 at 3:22 PM
Aggregators such a Google are often accused of making life more
than a little difficult for newspapers - yet the company has spoken out
once again, offering advice for newspapers struggling against the
ubiquity of online news:
In an article by Mercedes Bunz from The Guardian's Digital Content Blog, Google stated that the "key" to newspaper's survival online is "engagement". The statement, issued by Google's Hal Varian, places emphasis on the importance of offering readers interactive experiences but provided little information on specific steps publications should take to go about doing this.
For more on this story, visit our sister publication, editorsweblog.org.
In an article by Mercedes Bunz from The Guardian's Digital Content Blog, Google stated that the "key" to newspaper's survival online is "engagement". The statement, issued by Google's Hal Varian, places emphasis on the importance of offering readers interactive experiences but provided little information on specific steps publications should take to go about doing this.
For more on this story, visit our sister publication, editorsweblog.org.
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