Three-fourths of Spanish media use Facebook and Twitter

Posted by Clara Martínez Turco on July 7, 2010 at 4:39 PM

Spanish media are aware of the impact of social media and the importance of getting their content where conversations are taking place. According to a study published by Vector Software Factory, 75 percent of Spain's online media sites have an official account on Facebook while 76 percent also use Twitter to share content, prnoticias.com reported.

"The reading habits of users, who are not faithful to only one source of news because of the easiness to access information online and the multiple choices they have, are pushing media to go out and meet their users," Javier Mazo, spokesperson of Vector Software Factory told Puromarketing.com.

Although the option to send an article through e-mail has become a must, Spanish sites are offering users different options to share the content directly to social media sites and news aggregating services such as Menéame, which is used by 73.75 percent of the online media, Del.i.cious (68.75 percent), Facebook (66.25 percent), Twitter (53,75 percent) and MySpace (20 percent).

According to Mazo, the study shows that "information has become more important than the media that is shared."

The survey, which analysed more than 100 traditional media with websites as well as online news services, found that only 35 percent of the sites have a site accessible for mobile phones. Nonetheless, 43.75 percent have developed an application for iPhone or iPod, prnoticias.com noted.