How to increase your chances of influencing social networks
Posted by Leah McBride Mensching on July 27, 2010 at 12:40 PM
Based on research carried out by Gartner,
it has been determined that a whopping 20% of social media users are
'influencers.' Considering the increasing importance of such media in
news dissemination and increasing website traffic, how can this
information be exploited?Grouped into 'Salesmen,' 'Connectors' and 'Mavens,' this 20% is able to influence over 70% of other users' activity. According to Nick Ingelbrecht, research director at Gartner, "Salesmen and Connectors are the most effective social network influencers and the most important groups."
Image via NYC Comets' Flickr photostream
For more on this story, visit our sister publication, editorsweblog.org.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Fcirculation_and_readership%2F2010%2F07%2Fhow_to_increase_your_chances_of_influenc.php&bodytext=<form mt:asset-id="7578" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.sfnblog.com/industry_trends/Internet%20cafe.png"><img alt="Internet cafe.png" src="http://www.sfnblog.com/assets_c/2010/07/Internet%20cafe-thumb-250x185-7578.png" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="185" width="250" /></a></form>Based on <a href="http://www.gartner.com/it/page.jsp?id=1409213">research carried out</a> by <a href="http://www.gartner.com/technology/home.jsp">Gartner</a>,
it has been determined that a whopping 20% of social media users are
'influencers.' Considering the increasing importance of such media in
news dissemination and increasing website traffic, how can this
information be exploited?<br /><br />Grouped into 'Salesmen,' 'Connectors'
and 'Mavens,' this 20% is able to influence over 70% of other users'
activity. According to Nick Ingelbrecht, research director at
Gartner, "Salesmen and Connectors are the most effective social network
influencers and the most important groups."<br /><br /><font style="font-size: 0.8em;"><i>Image via NYC Comets' <a href="http://www.flickr.com/photos/tonyhoffman/212911293/">Flickr photostream</a></i></font><br /><br /><i>For more on this story, visit our sister publication, <a href="http://www.editorsweblog.org/multimedia/2010/07/increased_chances_of_influencing_social.php#more">editorsweblog.org</a>.</i><br /> &title=How to increase your chances of influencing social networks){kind=link}
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