Could MouseTrace help newspapers build their web content based on user behaviour?
Posted by Leah McBride Mensching on August 26, 2010 at 12:00 PM
Newly launched MouseTrace offers website owners the ability to find out detailed activities of visitors.
It "provides a complete view of how your visitors are using your
website, recording every click, mouse movement," according to
information provided on the product website: so website owners can see
the exact paths that users take around their sites.
Declaring
itself not a traditional 'web stats' company, MouseTrace works in
collaboration with existing stats packages on a website, Google Analytics
for example. It is able to monitor activity of an unlimited number of
pages on a website, including secure (ssl) pages. It also monitors iPhone activity, providing information on page scrolling and zooming, as well as gestures and device rotation.
For more on this story, visit our sister publication, editorsweblog.org.
For more on this story, visit our sister publication, editorsweblog.org.
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