Could MouseTrace help newspapers build their web content based on user behaviour?

Posted by Leah McBride Mensching on August 26, 2010 at 12:00 PM
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Newly launched MouseTrace offers website owners the ability to find out detailed activities of visitors. It "provides a complete view of how your visitors are using your website, recording every click, mouse movement," according to information provided on the product website: so website owners can see the exact paths that users take around their sites.

Declaring itself not a traditional 'web stats' company, MouseTrace works in collaboration with existing stats packages on a website, Google Analytics for example. It is able to monitor activity of an unlimited number of pages on a website, including secure (ssl) pages. It also monitors iPhone activity, providing information on page scrolling and zooming, as well as gestures and device rotation.

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