What can Facebook Places do for news?
Posted by Leah McBride Mensching on August 24, 2010 at 11:49 AM
With all the talk about the 'massive' potential of Facebook Places to marketing and advertising, what is the significance of this new tool to the newspaper industry?With just a little imagination, news providers could jump on the band wagon, especially as current hyperlocal trends already make news dissemination for a specific location easier. Starbucks for example, has launched a page in collaboration with some newspapers where customers can access local news.
With Facebook Places, this is going to be possible at all venues.
Imagine the unlimited possibilities if after checking into a place, a
user can then access news items specific to that environment. Reaching
out to consumers with location information is not a new idea and some newspaper houses are already working with similar application, Foursquare.
For more on this story, visit our sister publication, editorsweblog.org.
For more on this story, visit our sister publication, editorsweblog.org.
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<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.editorsweblog.org/facebook%20places.jpg"><img alt="facebook places.jpg" src="http://www.editorsweblog.org/assets_c/2010/08/facebook%20places-thumb-200x136-7801.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="136" width="200" /></a></span>With all the talk about the 'massive' potential of Facebook Places to marketing and advertising, what is the significance of this new tool to the newspaper industry?<div><br /></div><div>With just a little imagination, news providers could jump on the band wagon, especially as <a href="http://www.editorsweblog.org/special.php?IncludeBlogs=1&order=date&query=hyperlocal">current hyperlocal trends</a> already make news dissemination for a specific location easier. Starbucks for example, <a href="http://www.editorsweblog.org/multimedia/2010/08/_starbucks_is_thinking_global_but_acting.php">has launched a page in collaboration with some newspapers where customers can access local news</a>.
With Facebook Places, this is going to be possible at all venues.
Imagine the unlimited possibilities if after checking into a place, a
user can then access news items specific to that environment. Reaching
out to consumers with location information is not a new idea and some <a href="http://www.editorsweblog.org/newspaper/2010/06/wsj_integrates_foursquare_functions.php">newspaper houses are already working with similar application, </a><a href="http://www.editorsweblog.org/newspaper/2010/06/wsj_integrates_foursquare_functions.php">Foursquare</a>.<br /><br /><i>For more on this story, visit our sister publication, <a href="http://www.editorsweblog.org/multimedia/2010/08/is_facebook_places_the_future_of_news.php">editorsweblog.org</a>.<br /></i><br /> </div>
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