Metro.co.uk enters into video content deal with ITN

Posted by Savita Sauvin on September 2, 2010 at 2:45 PM

UK free commuter daily Metro has entered into a video content deal with ITN to expand its online offerings, Journalism.co.uk reported yesterday.

Beginning today, Metro.co.uk is now offering its online readers with "up-to-the-minute" videos from ITN, spanning multiple genres that include UK news, world news, sports, showbiz, music, fashion and video gaming, DigitalSpy.co.uk reported

Following an agreement with Associated Newspapers-owned Daily Mail in July last year, this deal is ITN's latest in a series of newspaper partnerships, according to Journalism.co.uk.

By entering into an agreement with ITN, the free UK daily, owned by the Daily Mail & General Trust, joins several papers receiving video content from ITN. Its owner has a 20 percent stake at ITN, MediaGuardian reported. The free daily has a current distribution of 1.3 million copies across 16 cities in the United Kingdom and 2.5 million monthly unique visitors on its news site.

"We are really excited to be able to offer our users of Metro.co.uk more choice in the way they consume their online news," Jamie Walters, Metro's digital director told DigitalSpy.co.uk. "With ITN Productions supplying video content across a range of genres, I am sure this new addition to our site will really appeal to our City Clicker audience."

ITN, a news and multimedia content company, has similar partnership agreements with leading national newspapers that include the Express titles, the Daily Star, Daily Telegraph and regional publishers such as the Midland News Association and Iliffe News & Media, PressGazette.co.uk reported.

The production company has entered into a similar deal with AOL UK to supply news, entertainment and lifestyle video content, according to Digital Spy.