Boston Globe creates position to expand audience
Posted by Leah McBride Mensching on August 10, 2010 at 5:44 PM
The Boston Globe is hoping that adding a new position, vice president of digital content development, will help to expand the newspaper's audience beyond print and its website, the daily announced today in a press release.Jeff Moriarty, former senior vice president of product management at About.com, has been named to the position.
Moriarty will "play a central role in shaping and executing digital strategy that expand the Globe audience beyond the newspaper and its online site, Boston.com," the release stated. "Mr. Moriarty will guide both the development and the execution of plans that will help the Globe expand its capabilities to deliver news and information to readers wherever and however they want."
The press release, out this evening, did not give further details on what types of plans or strategies will be used to net a larger audience.
The Boston Globe is owned by The New York Times Company.
The press release, out this evening, did not give further details on what types of plans or strategies will be used to net a larger audience.
The Boston Globe is owned by The New York Times Company.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Femployment%2F2010%2F08%2Fboston_globe_creates_position_to_expand.php&bodytext=<form mt:asset-id="7677" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.sfnblog.com/industry_trends/Boston%20Globe%20front%20page.png"><img alt="Boston Globe front page.png" src="http://www.sfnblog.com/assets_c/2010/08/Boston%20Globe%20front%20page-thumb-250x257-7677.png" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="257" width="250" /></a></form>The Boston Globe is hoping that adding a new position, vice president of digital content development, will help to expand the newspaper's audience beyond print and its website, the daily announced today in a <a href="http://www.marketwatch.com/story/the-boston-globe-creates-new-position-to-expand-globe-audience-beyond-newspaper-and-bostoncom-2010-08-10?reflink=MW_news_stmp">press release</a>.<br /><br />Jeff Moriarty, former senior vice president of product management at About.com, has been named to the position. &title=Boston Globe creates position to expand audience){kind=link}
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