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        <title>Shaping the Future of the Newspaper Blog - Financials</title>
        <link>http://www.sfnblog.com/</link>
        <description></description>
        <language>en</language>
        <copyright>Copyright 2010</copyright>
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        <item>
            <title>MediaNews Group to put up paywalls</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.sfnblog.com/industry_trends/Meter.jpg"><img alt="Meter.jpg" src="http://www.sfnblog.com/assets_c/2010/02/Meter-thumb-350x234-5660.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="234" width="350" /></a></span>MediaNews Group will begin charging for online content in May, adopting a metered paywall system similar to the one The New York Times announced it will put up, <a href="http://www.bloomberg.com/apps/news?pid=newsarchive&amp;sid=ayunozwEqBAM">Bloomberg reported Friday</a>. The U.S. newspaper publisher will use Journalism Online LLC to handle processing of payments for its Web sites.<br /><br />The test will begin at the company's Enterprise-Record in Chico, California, and Daily Record in York, Pennsylvania. If it's successful, the paywall may be instituted at more than 50 dailies owned by MediaNews, including The Denver Post and San Jose Mercurcy News, the <a href="http://denver.bizjournals.com/denver/stories/2010/02/01/daily78.html">Denver Business Journal reported Saturday</a>.<br /><br /><i>Image: <a href="http://www.flickr.com/photos/mireille/49161827/">Superchou's Flickr photostream</a></i><br />]]></description>
            <link>http://www.sfnblog.com/financials/2010/02/medianews_group_to_put_up_paywalls.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/medianews_group_to_put_up_paywalls.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Journalism Online</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">MediaNews Group</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">meters</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">paywall</category>
            
            <pubDate>Mon, 08 Feb 2010 15:16:34 -0600</pubDate>
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        <item>
            <title>Metro Intl announces profits for Q4</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.sfnblog.com/7418.metro_logo.jpg"><img alt="7418.metro_logo.jpg" src="http://www.sfnblog.com/assets_c/2010/02/7418.metro_logo-thumb-300x98-5620.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="98" width="300" /></a></span>Metro International, the largest free newspaper group in the world, reported a profit in the fourth quarter of last year following minimised operations and a growing share in "most of its markets," <a href="http://www.reuters.com/article/idUSLDE6130FW20100204">said Reuters today</a>.&nbsp;<div><br /></div><span class="mt-enclosure mt-enclosure-image" style="display: inline;"></span><div>Total operating profit amounted to €5.9 (US$8.1) million for the period, compared to a loss of €9.8 (US$13.5) million the same time in 2008, <a href="http://news.smh.com.au/breaking-news-technology/metro-reports-best-ever-quarterly-results-20100205-ngha.html">wrote the Sydney Morning Herald</a>. However, for the duration of 2009, Metro saw a loss of €21.7 (US$ 29.8) million after a €4.1 (US$ 5.6) million profit in 2008. </div>]]></description>
            <link>http://www.sfnblog.com/financials/2010/02/metro_intl_announces_profits_for_q4.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/metro_intl_announces_profits_for_q4.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">free papers</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Metro</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Metro International</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">profit</category>
            
            <pubDate>Thu, 04 Feb 2010 17:05:22 -0600</pubDate>
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        <item>
            <title>Pearson buys macroeconomic intelligence firm Medley Global Advisors</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Pearson.jpg" src="http://www.sfnblog.com/industry_trends/Pearson.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="83" width="192" /></span>UK publisher Pearson PLC announced Wednesday it has bought Medley Global Advisors, which advises hedge funds, investment banks and asset managers, as it aims to focus on subscriptions over advertising, <a href="http://www.reuters.com/article/idUSLDE6120L820100203">Reuters reported</a>.<br /><br />Pearson, which publishes the Financial Times, is looking to diversify its business model. In 2008, it bought an online news and discussion service aimed at fund managers called Money-Media, for example. It has also bought several data providers, such as MergerMarket, to cut down on reliance on print and advertising for revenues, <a href="http://www.dailymail.co.uk/money/article-1248441/Pearson-snaps-data-provider-MGA.html">according to the Daily Mail</a>. ]]></description>
            <link>http://www.sfnblog.com/financials/2010/02/pearson_buys_macroeconomic_intelligence.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/pearson_buys_macroeconomic_intelligence.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Ownership and Regulations</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Business model</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">buyout</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">diversify</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Financial Times</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Pearson</category>
            
            <pubDate>Thu, 04 Feb 2010 15:59:00 -0600</pubDate>
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        <item>
            <title>Telegraph.co.uk tightens focus: Content, commerce, clubs</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><a href="http://www.sfnblog.com/industry_trends/TelegraphGardenShop.png"><img alt="TelegraphGardenShop.png" src="http://www.sfnblog.com/assets_c/2010/02/TelegraphGardenShop-thumb-450x258-5589.png" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="258" width="450" /></a></span>Like most content creators, the Telegraph Media Group has always focused on increasing Web traffic by directing a maximum number of users to its Web site, Telegraph.co.uk, thereby increasing digital revenues through advertising. But times are changing, online ad revenue isn't enough, and TMG has come up with a new plan.<br /><br />TMG's digital editor, Edward Roussel, <a href="http://www.guardian.co.uk/media/pda/2010/feb/03/telegraph-website-stop-chasing-hits">told MediaGuardian today</a> that the publisher will stop chasing everyone and instead focus on the "three Cs": content, commerce and clubs, with the hope of building a more sustainable business model. ]]></description>
            <link>http://www.sfnblog.com/financials/2010/02/telegraphcouk_tighens_focus_content_comm.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/telegraphcouk_tighens_focus_content_comm.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Launches and Closures</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Business model</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Online trends</category>
            
            <pubDate>Wed, 03 Feb 2010 13:26:23 -0600</pubDate>
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        <item>
            <title>News Corp. announces big profits and plans for pay walls</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Thumbnail image for Thumbnail image for MurdochWEF.jpg" src="http://www.sfnblog.com/assets_c/2009/12/MurdochWEF-thumb-300x445-4440-thumb-200x296-5144.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="296" width="200" /></span>As News Corp. announced profits of US$254 million over the three months up to December, Rupert Murdoch said his company is <a href="http://www.guardian.co.uk/media/2010/feb/03/murdoch-news-corp-increases-profit">close to implementing online subscription models for all of its newspapers</a> like the Times, the News of the World, and the Sun. <br /><br />The
company is also in "advanced negotiations" with handheld-device
manufacturers about possible paywalls that would allow customers access
to News Corp. content "whenever and wherever they want it," said Murdoch.<br /><br />According to Murdoch, "ingenious and fabulous devices" like the iPad and the Kindle
"would be unloved and unsold" without the creative content supplied by
newspapers. "Content is not just king, it is the emperor of all things
digital. We're on the cusp of a digital revolution from which our
shareholders will profit handsomely," said Murdoch.<br /><br />For more on this story, visit our sister publication, <a href="http://www.editorsweblog.org/newsrooms_and_journalism/2010/02/news_corp_closer_to_charging_for_online.php">editorsweblog.org</a>.<br /> ]]></description>
            <link>http://www.sfnblog.com/financials/2010/02/news_corp_announces_big_profits_and_plan.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/news_corp_announces_big_profits_and_plan.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">business model</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">iPad</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Kindle</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">News Corp.</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">paywalls</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Rupert Murdoch</category>
            
            <pubDate>Wed, 03 Feb 2010 11:20:23 -0600</pubDate>
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        <item>
            <title>Chicago Tribune, LA Times cut print size</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="LATEXTRA.jpg" src="http://www.sfnblog.com/industry_trends/LATEXTRA.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="576" width="265" /></span>To save on print production costs and to streamline operations, Tribune Co. papers the Los Angeles Times and Chicago Tribune are rolling out changes this week and next. The LA Times today launched LATExtra, a new section that includes local and California coverage, as well as late-breaking news. It has also trimmed an inch off its print version, and is now 11 inches wide, <a href="http://latimesblogs.latimes.com/readers/2010/02/a-new-section-in-the-paper-and-other-changes.html">LA Times Blogs reported today</a>.<br /><br />The Chicago Tribune, meanwhile, will also trim an inch from the width of its newspaper beginning Monday, <a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=121677">according to MediaPost</a>. ]]></description>
            <link>http://www.sfnblog.com/financials/2010/02/chicago_tribune_la_times_cut_print_size.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/chicago_tribune_la_times_cut_print_size.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Print Data</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Printing and Production</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">print newspaper</category>
            
            <pubDate>Tue, 02 Feb 2010 17:55:12 -0600</pubDate>
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        <item>
            <title>Gannett sees profits and circulation increase in 4Q</title>
            <description><![CDATA[In a time where newspapers seem to be losing more and more revenue, figures from Gannett Co. Inc.'s fourth quarter, released today, showed potential positive results for the months ahead. <br /><br /><a href="http://online.wsj.com/article/BT-CO-20100201-708953.html">According to The Wall Street Journal</a>,
Gannett swung to a profit in the fourth quarter following US$5.6 billion
in prior-year write-downs. Lower declines in advertising sales combined
with much lower expenses helped the newspaper publisher show
improvement. Lower expenses seem to stem from Gannett's aggressive job cuts. In the
summer of 2009, <a href="http://www.editorsweblog.org/newspaper/2009/07/gannett_to_axe_between_1000_and_2000_job.php">Gannett slashed over 1,000 jobs</a>, adding to the 4,600
jobs cut in 2008. USA Today's newsroom was reduced by about 20% in only
two years. Last December, Gannett executives remained pessimistic about
the state of the company, citing <a href="http://www.editorsweblog.org/newsrooms_and_journalism/2009/12/usa_today_announces_job_cuts.php">a drop in travel and a decrease in
circulation as the two biggest problems. </a><br /><br />For more on this story, visit our sister publication, <a href="http://www.editorsweblog.org/newspaper/2010/02/in_a_time_where_newspapers.php">editorsweblog.org</a>.<br />
 ]]></description>
            <link>http://www.sfnblog.com/circulation_and_readership/2010/02/gannett_sees_profits_and_circulation_inc.php</link>
            <guid>http://www.sfnblog.com/circulation_and_readership/2010/02/gannett_sees_profits_and_circulation_inc.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Circulation and Readership</category>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Gannett Co.</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">quarterly gains</category>
            
            <pubDate>Tue, 02 Feb 2010 16:22:08 -0600</pubDate>
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        <item>
            <title>AP, Yahoo! make a deal</title>
            <description><![CDATA[The Associated Press has made a licensing agreement with Yahoo! Inc. that will give the search engine news content and the news service a steady revenue stream, <a href="http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004064066">Editor&amp; Publisher reported today</a>. Terms of the deal or its duration were not disclosed.<br /><br />Yahoo! has been using AP content since 1998; the search engine has the largest online U.S. audience for news, finance and sports, according to comScore. AP articles, videos an photos will continue to appear on the Yahoo! News site. ]]></description>
            <link>http://www.sfnblog.com/financials/2010/02/ap_yahoo_make_a_deal.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/ap_yahoo_make_a_deal.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Associated Press</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Yahoo!</category>
            
            <pubDate>Mon, 01 Feb 2010 22:26:54 -0600</pubDate>
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        <item>
            <title>Chicago Tribune to digitise photo archive, market originals </title>
            <description><![CDATA[The Chicago Tribune will digitise its vast photo archive so it may sell original prints and also retain the rights to the more than seven million images, the <a href="http://newsblogs.chicagotribune.com/towerticker/2010/01/chicago-tribune-reaches-agreement-to-digitize-photo-archives-enabling-sale-of-vintage-prints-while-r.html">Chicago Tribune reported</a>.<br /><br />The newspaper struck a deal with Image Fortress, a digital archiving service that works with organisations like NASA and the World Bank, to digitise the photos and to also market them through a collectible dealer, Jay Parrino's The Mint. Tribune expects the sales to more than cover the cost incurred to digitise the images, a process expected to take more than five years. ]]></description>
            <link>http://www.sfnblog.com/financials/2010/02/chicago_tribune_to_digitise_photo_archiv.php</link>
            <guid>http://www.sfnblog.com/financials/2010/02/chicago_tribune_to_digitise_photo_archiv.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">digitisation</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">new revenue stream</category>
            
            <pubDate>Mon, 01 Feb 2010 22:03:32 -0600</pubDate>
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        <item>
            <title>Study: Current e-readers won&apos;t help news publishers</title>
            <description><![CDATA[<span class="mt-enclosure mt-enclosure-image" style="display: inline;"><img alt="Thumbnail image for kindle.jpg" src="http://www.sfnblog.com/assets_c/2009/12/kindle-thumb-400x400-5160.jpg" class="mt-image-left" style="margin: 0pt 20px 20px 0pt; float: left;" height="400" width="400" /></span>E-readers, like the Amazon Kindle, likely won't help newspapers hold on to audiences, as younger users think the Kindle is "old" compared to smart phones, while older users prefer the experience a print version offers, <a href="http://www.uga.edu/news/artman/publish/100125_Kindle.shtml">a new study from the University of Georgia has found</a>.<br /><br />The Kindle doesn't have a touch screen and it can't surf the Internet, young adults pointed out. Older adults, meanwhile, pointed out that features like comics and crossword puzzles aren't available on e-reader devices, according to the six-month study by the Grady College of Journalism and Mass Communication. For the study, participants read the Atlanta Journal-Constitution on the Kindle and gave feedback. ]]></description>
            <link>http://www.sfnblog.com/financials/2010/01/study_current_e-readers_wont_help_news_p.php</link>
            <guid>http://www.sfnblog.com/financials/2010/01/study_current_e-readers_wont_help_news_p.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">e-readers</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Kindle</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">study</category>
            
            <pubDate>Fri, 29 Jan 2010 16:41:42 -0600</pubDate>
        </item>
        
        <item>
            <title>Media General posts 4Q profit on cost cuts</title>
            <description><![CDATA[U.S. newspaper publisher Media General Inc. yesterday announced a profit in the fourth quarter, thanks to cost cutting measures. Shares also rose up to 20 percent, <a href="http://www.reuters.com/article/idUSN2822801820100128?type=marketsNews">Reuters reported</a>. Net income for the quarter was US$27.4 million, compared to a net loss of $85.5 million the same quarter last year.<br /><br />These earnings also "suggest that the chill in online ad spending at newspapers is starting to thaw," as the company also posted a 15 percent increase in online ad revenue, <a href="http://paidcontent.org/article/419-media-general-posts-profit-on-what-else-cost-cuts-digital-revs-climb/">paidContent reported</a>. ]]></description>
            <link>http://www.sfnblog.com/financials/2010/01/media_general_posts_4q_profit_on_cost_cu.php</link>
            <guid>http://www.sfnblog.com/financials/2010/01/media_general_posts_4q_profit_on_cost_cu.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">cost cutting</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">quarterly data</category>
            
            <pubDate>Fri, 29 Jan 2010 16:20:58 -0600</pubDate>
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        <item>
            <title>DLT Media gives South African publishers another marketing arm</title>
            <description><![CDATA[South Africa's DLT Media is tapping into print revenue by targeting readers with no place else to go, and nothing to do but read. In many waiting rooms, magazines are old and the daily newspaper ends up scattered around. DLT has signed up about 120 businesses per month - from doctor's offices to hair salons - and as of July 2009 has provided a marketing arm for publishers to reach more than 3,000 business clients, <a href="http://www.bizcommunity.com/Article/196/15/44034.html">BizCommunity reported Tuesday</a>.<br /><br />DLT Media gives publishers another way to offer premium media placement to get more visibility, thereby boosting circulation and readership.<br /><br /> ]]></description>
            <link>http://www.sfnblog.com/financials/2010/01/dlt_media_gives_south_african_publishers.php</link>
            <guid>http://www.sfnblog.com/financials/2010/01/dlt_media_gives_south_african_publishers.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">magazine</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Marketing</category>
            
            <pubDate>Fri, 29 Jan 2010 16:03:33 -0600</pubDate>
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        <item>
            <title>US: Study shows government subsidies to media have declined</title>
            <description><![CDATA[Newspapers have not only lost significant advertising revenue in the
last couple of years, they have also been losing government support in
the form of subsidies in the last forty years, concludes a new study by
the University of Southern California.<br /><br /><a href="http://www.poynter.org/column.asp?id=131&amp;aid=176774">According to Poynter</a>,
a new study of historic subsidies and emerging trends tracks various
tax breaks, reductions in postal subsidies first enacted in 1792, and
upcoming cutbacks in public notices that government regulations have
traditionally forced into American newspapers. The study provides
valuable insight, if not clear-cut recommendations for print media to
follow, about the thorny issue of government funding for media.<br /><br />For more on this topic, visit our sister publication, <a href="http://www.editorsweblog.org/newspaper/2010/01/us_study_shows_government_subsidies_to_m.php">editorsweblog.org</a>.<br /> ]]></description>
            <link>http://www.sfnblog.com/financials/2010/01/us_study_shows_government_subsidies_to_m.php</link>
            <guid>http://www.sfnblog.com/financials/2010/01/us_study_shows_government_subsidies_to_m.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">government</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">subsidies</category>
            
            <pubDate>Fri, 29 Jan 2010 13:14:47 -0600</pubDate>
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        <item>
            <title>Tribune execs to receive $45.6 million in bonuses</title>
            <description><![CDATA[A bankruptcy judge yesterday overruled protests from a union representing workers and federal bankruptcy monitors and approved bonuses for Tribune Co. executives totalling US$45.6 million, <a href="http://online.wsj.com/article/BT-CO-20100127-711255.html?mod=WSJ_Deals_LEFTLatestHeadlines">Dow Jones Daily Bankruptcy Review reported</a>.<br /><br />The amount represents about 11 percent of the company's operating cash last year, <a href="http://www.bloomberg.com/apps/news?pid=20601103&amp;sid=ajTgEyp4P0ik">according to Bloomberg</a>. The bonuses will go to the company's top 720 executives, including its top 10 leaders. ]]></description>
            <link>http://www.sfnblog.com/financials/2010/01/tribune_execs_to_receive_456_million_in.php</link>
            <guid>http://www.sfnblog.com/financials/2010/01/tribune_execs_to_receive_456_million_in.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">Bankruptcy</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">bonuses</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">Tribune Co.</category>
            
            <pubDate>Thu, 28 Jan 2010 16:13:09 -0600</pubDate>
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        <item>
            <title>McClatchy to trial paywalls</title>
            <description><![CDATA[Newspaper publisher McClatchy is going to try out charging for content online, <a href="http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004062463">Editor and Publisher reports</a>. 

<br /><br />Chief Executive Gary Pruitt said that McClatchy will
trial a pay model on one of its newspaper websites, suggesting that a
number of articles could be available for free before the reader hits a
paywall. He added that the publisher will continue to focus on free online
content supported by advertising, and that he believes that this will
remain widespread. "We feel the model isn't broken," he said. "But
we'll learn from everything - we wish them all the luck. If someone
cracks the code, we'll copy it."<br /><br />For more on this story, visit our sister publication, editorsweblog.org.<br /> ]]></description>
            <link>http://www.sfnblog.com/financials/2010/01/mcclatchy_to_trial_paywalls.php</link>
            <guid>http://www.sfnblog.com/financials/2010/01/mcclatchy_to_trial_paywalls.php</guid>
            
                <category domain="http://www.sixapart.com/ns/types#category">Financials</category>
            
            
                <category domain="http://www.sixapart.com/ns/types#tag">McClatchy</category>
            
                <category domain="http://www.sixapart.com/ns/types#tag">paywall</category>
            
            <pubDate>Thu, 28 Jan 2010 12:32:45 -0600</pubDate>
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