Digital takes up most revenue growth in 2008
Posted by Leah McBride Mensching on January 8, 2009 at 8:28 PM
Although digital media marketing and advertising was slower than expected in 2008, it did make up a majority of adspend, over traditional media, advisory firm The Jordan, Edmiston Group found in its latest analysis, paidContent reported Thursday.
In the United States in 2008, US$0.88 of every dollar of industry revenue growth went to four sectors within digital media: database and information, B2B online media, consumer online media and interactive marketing services.
In the United States in 2008, US$0.88 of every dollar of industry revenue growth went to four sectors within digital media: database and information, B2B online media, consumer online media and interactive marketing services.
At the same time, just $0.12 went to traditional media, such as newspapers and magazines, the analysis stated.
This is a turnaround from what was seen from 2001 to 2007, when $0.67 per every ad dollar went to traditional media, while $0.33 went to the four digital sectors, according to the analysis, paidContent reported in an article posted by The Washington Post.
This is a turnaround from what was seen from 2001 to 2007, when $0.67 per every ad dollar went to traditional media, while $0.33 went to the four digital sectors, according to the analysis, paidContent reported in an article posted by The Washington Post.
0 TrackBacks
Listed below are links to blogs that reference this entry: Digital takes up most revenue growth in 2008.
TrackBack URL for this entry: http://www.editorsweblog.org/mt/mt-tb.cgi/16330
Leave a comment