Philadelphia Media to combine Daily News with Inquirer
Posted by Emily Dilling on March 4, 2009 at 10:31 AM
The Philadelphia Daily News will become an edition of the Inquirer beginning March 30, Editor & Publisher reported Monday. Philadelphia Media Holdings owns both titles, and decided to combine them, rather than fold the smaller Daily News.
CEO Brian Tierney said the decision should yield savings on wire service fees as well as increased advertisement revenues without requiring cutbacks in staff.
CEO Brian Tierney said the decision should yield savings on wire service fees as well as increased advertisement revenues without requiring cutbacks in staff.
The two papers, whose combined daily circulation will be about 440,000, will be considered one paper by the Audit Bureau of Circulation. However, Daily News editor Michael Days maintains that the paper's passionate voice will be kept and that it will become a "unique edition of the Inquirer, and the emphasis is on the unique," E&P reported.
In an article appearing in the Boston Herald, Daily News publisher Mark Frisby claimed the move had nothing to do with the newspapers' bankruptcy filing on Feb. 22 and that the merger has been planned for more than a year.
In an article appearing in the Boston Herald, Daily News publisher Mark Frisby claimed the move had nothing to do with the newspapers' bankruptcy filing on Feb. 22 and that the merger has been planned for more than a year.
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