Pew study links classified sites to drops in newspaper revenue
Posted by Emily Dilling on May 25, 2009 at 2:15 AM
A study conducted by the Pew Research Center found that increased use of online classified sites, including Craigslist, has lead to drops in classified ad revenue for newspapers, Cnet News reported.
The Pew Center reported that 49 percent of internet users claimed to use online classified sites, a 27 percent increase from 2005.
The Pew Center reported that 49 percent of internet users claimed to use online classified sites, a 27 percent increase from 2005.
Growth in online classified sites corresponds with drops in newspaper's classified ad revenue, down from $19.6 billion in 2000 to $9.9 billion last year.
The Pew study addressed the role Craigslist, a giant among classified sites, played in the drop in revenue for newsspapers stating, "In March 2009, classified sites averaged 53.8 million unique visitors, up 7 percent from February. Craigslist had 42.2 million unique visitors in the month of March."
The Pew study addressed the role Craigslist, a giant among classified sites, played in the drop in revenue for newsspapers stating, "In March 2009, classified sites averaged 53.8 million unique visitors, up 7 percent from February. Craigslist had 42.2 million unique visitors in the month of March."
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