WSJ to roll out micropayment model
Posted by Simon Day on May 11, 2009 at 6:33 AM
The Wall Street Journal's pay per view online newspaper is set to include a model that will charge nonsubscribers micropayments for one time access to individual articles, CNet news reported Sunday.
Robert Thomson, editor-in-chief of Dow Jones and managing editor of the Journal, told the Financial Times that the newspaper hopes to adopt "a sophisticated micropayments service" by autumn. The service will allow sporadic users of the newspaper's Web site to access articles behind paid walls without having to pay the $100 plus price for an annual subscription.
Robert Thomson, editor-in-chief of Dow Jones and managing editor of the Journal, told the Financial Times that the newspaper hopes to adopt "a sophisticated micropayments service" by autumn. The service will allow sporadic users of the newspaper's Web site to access articles behind paid walls without having to pay the $100 plus price for an annual subscription.
The move represents the Journal's continued development of its uniquely successful paid for online content model. It is also an attempt to further progress toward helping the Journal make money from the Internet, as traditional models reliant on advertising have proved flawed, and have been exacerbated by the global financial crisis.
New York newspaper Newsday was the most recent newspaper to announce its planned transition into a paid content Web site.
New York newspaper Newsday was the most recent newspaper to announce its planned transition into a paid content Web site.
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