Media group buys online news site publisher
Posted by Emily Dilling on June 8, 2009 at 7:27 AM
William Reed Business Media has acquired Decision News Media, which publishes a variety online news sites geared for specific audiences, Journalism.co.uk reported.
Decision News Media runs 18 Web sites, including FoodNavigator.com, and several e-newsletters in the field of food and health, pharmaceutical and cosmetics.
Decision News Media runs 18 Web sites, including FoodNavigator.com, and several e-newsletters in the field of food and health, pharmaceutical and cosmetics.
Given the specificity of the online content, William Reed Business
Media appears to be attempting to break into new demographics and
markets with this acquisition. The move echos the company's purchase of
Harper's food and drink title last year, according to Journalism.co.uk.
Co-founder of Decision News Media wrote on the company's site that "together, the two businesses will be stronger and have greater potential. We will accelerate our growth and expand our brands into new media areas."
Co-founder of Decision News Media wrote on the company's site that "together, the two businesses will be stronger and have greater potential. We will accelerate our growth and expand our brands into new media areas."
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