Chris Elliot, The Guardian (UK): Business side of the newspaper must dominate

Posted by Leah McBride Mensching on November 30, 2009 at 10:36 PM
At the Press Freedom Round Table in Hyderabad on Monday, Chris Elliot, managing editor of The Guardian, said that in order for a newspaper to be of value it must have a thorough commercial strategy.

Elliot said The Guardian, like other media outlets, must reexamine its financial models to maintain journalistic standards. He stressed that newspaper success just isn't possible without a sound financial base.

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