McClatchy to trial paywalls
Posted by Leah McBride Mensching on January 28, 2010 at 12:32 PM
Newspaper publisher McClatchy is going to try out charging for content online, Editor and Publisher reports.
Chief Executive Gary Pruitt said that McClatchy will trial a pay model on one of its newspaper websites, suggesting that a number of articles could be available for free before the reader hits a paywall. He added that the publisher will continue to focus on free online content supported by advertising, and that he believes that this will remain widespread. "We feel the model isn't broken," he said. "But we'll learn from everything - we wish them all the luck. If someone cracks the code, we'll copy it."
For more on this story, visit our sister publication, editorsweblog.org.
Chief Executive Gary Pruitt said that McClatchy will trial a pay model on one of its newspaper websites, suggesting that a number of articles could be available for free before the reader hits a paywall. He added that the publisher will continue to focus on free online content supported by advertising, and that he believes that this will remain widespread. "We feel the model isn't broken," he said. "But we'll learn from everything - we wish them all the luck. If someone cracks the code, we'll copy it."
For more on this story, visit our sister publication, editorsweblog.org.
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