Play Nieman Lab's Paywall! to see if paid online content could work for you
Posted by Leah McBride Mensching on January 27, 2010 at 2:47 PM
Nieman Lab's Johnathan Stray has created a paywall calculator, Paywall!,
that aims to juggle the different factors that could go into building a
paywall and find the best combination that could generate maximum
revenue. He takes the New York Times' proposed payment model as a basis: a certain number of articles per month can be viewed free, and after that readers will be asked to subscribe.
"The key to paywall revenue projections is to understand how different portions of the audience are affected differently," says Stray, and his model breaks the audience into five groups based on their number of page views per month: fly-by, occasional, weekly, daily, loyal. Depending on how many articles are offered free, it is unlikely that a huge number of visitors will be affected by a paywall, Stray points out, but the ones that will be are the loyal readers.
For more on this article, visit our partner site, www.editorsweblog.org.
"The key to paywall revenue projections is to understand how different portions of the audience are affected differently," says Stray, and his model breaks the audience into five groups based on their number of page views per month: fly-by, occasional, weekly, daily, loyal. Depending on how many articles are offered free, it is unlikely that a huge number of visitors will be affected by a paywall, Stray points out, but the ones that will be are the loyal readers.
For more on this article, visit our partner site, www.editorsweblog.org.
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