Chicago Tribune to digitise photo archive, market originals
Posted by Savita Sauvin on February 1, 2010 at 10:03 PM
The Chicago Tribune will digitise its vast photo archive so it may sell original prints and also retain the rights to the more than seven million images, the Chicago Tribune reported.
The newspaper struck a deal with Image Fortress, a digital archiving service that works with organisations like NASA and the World Bank, to digitise the photos and to also market them through a collectible dealer, Jay Parrino's The Mint. Tribune expects the sales to more than cover the cost incurred to digitise the images, a process expected to take more than five years.
The newspaper struck a deal with Image Fortress, a digital archiving service that works with organisations like NASA and the World Bank, to digitise the photos and to also market them through a collectible dealer, Jay Parrino's The Mint. Tribune expects the sales to more than cover the cost incurred to digitise the images, a process expected to take more than five years.
Sales are expected to reach "millions of dollars over the term of the deal," Randall Weissman, news administration editor, told Phil Rosenthal, Tribune's media writer
"We pay Image Fortress a certain amount of money to do the digitization. Then we get paid from The Mint from the sale of the asset ... Their expertise is at looking at 1,000 photos and knowing which ones will sell at premium prices. ... We (also) get paid from licensing and sales of rights to the digital images," Weissman said. He did not mention whether the Tribune will monetize the digital copies.
"We pay Image Fortress a certain amount of money to do the digitization. Then we get paid from The Mint from the sale of the asset ... Their expertise is at looking at 1,000 photos and knowing which ones will sell at premium prices. ... We (also) get paid from licensing and sales of rights to the digital images," Weissman said. He did not mention whether the Tribune will monetize the digital copies.
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