FT to use PayPal for daily, weekly online access
Posted by Leah McBride Mensching on March 4, 2010 at 11:02 AM
The Financial Times confirmed yesterday that payment for its day and weekly passes for its online content will go through PayPal, the e-commerce business owned by eBay.
The FT first announced plans of its online subscription model last
August before announcing the option of a day pass last month.
Despite previous reports, the FT will not be going ahead with a "micropayment" option, a model which would allow readers to pay a small fee to access a single article online. "Micropayments simply isn't going to work if you go to an article and you spend quarter of an hour filling out forms and ticking boxes," John Ridding, CEO of the FT, told the newspaper's Digital Media & Broadcasting conference in London.
For more on this story, visit our sister publication, editorsweblog.org.
Despite previous reports, the FT will not be going ahead with a "micropayment" option, a model which would allow readers to pay a small fee to access a single article online. "Micropayments simply isn't going to work if you go to an article and you spend quarter of an hour filling out forms and ticking boxes," John Ridding, CEO of the FT, told the newspaper's Digital Media & Broadcasting conference in London.
For more on this story, visit our sister publication, editorsweblog.org.
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