Mecom releases plan to improve digital revenue
Posted by Leah McBride Mensching on March 17, 2010 at 10:09 PM
Mecom, the European newspaper publisher most prolific in Denmark,
Norway, Poland and the Netherlands, released its online paid content strategy today along
with dismal fourth quarter results. Despite a total 28 percent fall in
profits for 2009, David Montgomery, Mecom's chief executive, is
optimistic about the company's future.
"This last year has been an advertising crisis, not a newspaper crisis," he was quoted as saying, going on to emphasize the need for more online advertising revenue.
Montgomery's outlook is reflected in their pay strategy, which aims to increase revenue from paid online content and online advertisements by 100 million euros over the next three years. In addition, Mecom hopes to increase unique users on its websites by about 20 percent by the end of 2012, vastly increasing its current unique usership of 32 million.
For more on this story, visit our sister publication, editorsweblog.org.
"This last year has been an advertising crisis, not a newspaper crisis," he was quoted as saying, going on to emphasize the need for more online advertising revenue.
Montgomery's outlook is reflected in their pay strategy, which aims to increase revenue from paid online content and online advertisements by 100 million euros over the next three years. In addition, Mecom hopes to increase unique users on its websites by about 20 percent by the end of 2012, vastly increasing its current unique usership of 32 million.
For more on this story, visit our sister publication, editorsweblog.org.
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