Will new site threaten paywalls?
Posted by Leah McBride Mensching on March 22, 2010 at 9:11 AM
A new Web site discovered by The Guardian's
Digital Content Blog, BreakthePaywall!,
has arisen to counter the paywalls that news organisations are investing in to increase their revenue from online news.
BreakthePaywall draws some similarities to the
previous Web site BugMeNot
which allowed non-registered users access to Web sites through a
collection shared user names. Although BreakthePaywall comes from the same philosophy that inspired BugMeNot, the new site is a down-loadable application that modifies a user's Internet browser to essentially "trick" sites with paywalls. Basically, the application works by making the Web browsers of non-paying readers forget that they have already maxed out their limited access to the news through deleting cookies.
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