NY Times Co. trials paywall
Posted by Leah McBride Mensching on August 16, 2010 at 11:32 AM
The New York Times Co. is testing out its paywall strategy, but not on its flagship newspaper's website. Rather, the company has set up a metered paywall on the website of its Worcester, Massachusetts newspaper, the Telegram & Gazette, The Times announced yesterday.Beginning today, the daily will allow readers to view 10 local news articles each month for free. After that threshold has been reached, they will be offered several different online subscription options, from a US$14.95 monthly pass, to a $1 day pass.
Flagship newspaper The Times will launch its own metered paywall early in 2011; however, it "has not yet set a pricing schedule or said how many articles it will allow online readers to view before they are charged," the article stated.
For a previous article on this topic, visit our sister publication, editorsweblog.org.
For a previous article on this topic, visit our sister publication, editorsweblog.org.
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![Digg](http://digg.com/submit?phase=2&&url=http%3A%2F%2Fwww.sfnblog.com%2Ffinancials%2F2010%2F08%2Fny_times_co_trials_paywall.php&bodytext=<form mt:asset-id="7719" class="mt-enclosure mt-enclosure-image" style="display: inline;" contenteditable="false"><a href="http://www.sfnblog.com/industry_trends/Worcester%20telegram.png"><img alt="Worcester telegram.png" src="http://www.sfnblog.com/assets_c/2010/08/Worcester%20telegram-thumb-325x213-7719.png" class="mt-image-left" style="float: left; margin: 0pt 20px 20px 0pt;" height="213" width="325" /></a></form>The New York Times Co. is testing out its paywall strategy, but not on its flagship newspaper's website. Rather, the company has set up a metered paywall on the website of its Worcester, Massachusetts newspaper, the Telegram & Gazette, <a href="http://mediadecoder.blogs.nytimes.com/2010/08/15/times-paper-in-mass-to-charge-for-online-content/?ref=media">The Times announced</a> yesterday.<br /><br />Beginning today, the daily will allow readers to view 10 local news articles each month for free. After that threshold has been reached, they will be offered several different online subscription options, from a US$14.95 monthly pass, to a $1 day pass. &title=NY Times Co. trials paywall){kind=link}
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