by Tatiana Repkova

Consumers turn to newspapers first for shopping information, according to the latest research from the Newspaper Association of America which indicates more than 50 percent of adults cite newspapers as their advertising medium of choice when deciding what to purchase. The report, "Consumer Usage of Newspaper Advertising 2006," is available as a pdf download at http://www.naa.org/advertiser/Consumer-Usage-Report.pdf. Newsletter for Directors of WAN Member Associations; January 3, 2007