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Wednesday 3 January 2007 Newspaper Innovations, Strategy & Visions - ItalyBy Leah McBride Mensching, Wednesday 3 January 2007 at 23:37 :: Press Freedom & Laws by Tatiana Repkova The Italian government has announced its intention to reform the publishing industry and has assigned the task to a commission that will draft new legislation. Media Literacy - Media LiteracyBy Leah McBride Mensching, Wednesday 3 January 2007 at 23:15 :: Young Reader by Tatiana Repkova “Media Education: A Kit for Teachers, Students, Parents and Professionals” has been published in English and French by UNESCO. The kit is partly a product of the MENTOR project initiated by UNESCO and supported by the European Commission. Print As an Advertising Medium / Ad Effectiveness / Metrics - United States of AmericaBy Erina Lin, Wednesday 3 January 2007 at 18:11 :: Advertising by Tatiana Repkova Consumers turn to newspapers first for shopping information, according to the latest research from the Newspaper Association of America which indicates more than 50 percent of adults cite newspapers as their advertising medium of choice when deciding what to purchase. The report, "Consumer Usage of Newspaper Advertising 2006," is available as a pdf download at http://www.naa.org/advertiser/Consumer-Usage-Report.pdf. Newsletter for Directors of WAN Member Associations; January 3, 2007 Online Audience Research & Measurement - FinlandBy Erina Lin, Wednesday 3 January 2007 at 13:38 :: General by Tatiana Repkova Reading online newspapers is the fifth most used online service in Finland, according to a survey on usage that was carried out by Statistics Finland. Online newspapers were read by 60 percent of all Internet users. Around three out of four Finns aged 15 to75, or some three million persons, have used the Internet. In the age groups of under 40, the share of Internet users approaches one hundred percent. Newsletter for Directors of WAN Member Associations; January 3, 2007 Telemarketing - CanadaBy Erina Lin, Wednesday 3 January 2007 at 13:19 :: Press Freedom & Laws by Tatiana Repkova Following the Canadian Newspaper Association's success late last year in securing an exemption for the newspaper industry from the national telemarketing law, the association undertook to establish a national code of newspaper telemarketing practices and a Web siteWeb site for consumers. The project is being developed in collaboration with senior newspaper executives who manage telemarketing. The newspaper industry won exemption in recognition of newspapers’ free speech rights and the role newspapers play in a democratic society. In return, newspapers have committed to continue upholding the highest ethical standards in telemarketing activities. The code of practice and consumer information Web siteWeb site will be ready in 2007. Newsletter for Directors of WAN Member Associations, January 3, 2007 Journalists & Publishers - ItalyBy Leah McBride Mensching, Wednesday 3 January 2007 at 01:46 :: Publishers’ Associations by Tatiana Repkova Content responsibility - ItalyBy Leah McBride Mensching, Wednesday 3 January 2007 at 01:41 :: General by Tatiana Repkova |
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