by Tatiana Repkova

TNS Media Intelligence says that advertising will dip 0.9% in 2007 from 2006 figures, and its percentage of the total spend will fall from 18.4% to 17.7%. It is the Internet that is forecast for the greatest percentage increase – 13.4% over 2006, raising its share of the total spend percentage from 6.5% last year to 7.2% this year. TNS forecasts that overall US advertising expenditure will increase by just 2.1% in the first half of the year, but it predicts things will pick up in the second half with a 3.2% gain. Overall the total US ad expenditure is expected to increase 2.6% to $153.7 billion. http://www.followthemedia.com/tickle/ticklefile08012007.htm#7; January 12, 2007