Free Newspapers & Pick-Up Publications - France
By Erina Lin, Monday 29 January 2007 at 21:52 :: General :: #102 :: rss
by Tatiana Repkova
Matin Plus, the new Paris paper by Bolloré and Le Monde is planned for February 6. There will be 20 journalists working for the fourth free paper in Paris that will count 28 pages and will be printed in the half-Berliner micro format. Initial circulation will be 350,000, and will be mostly a Bolloré-paper.
“It’s Vincent Bolloré’s free paper, and not Le Monde’s paper. But it will contain pages from Le Monde and Le Courrier international,” Eric Fottorino, chief editor of Le Monde told Liberation. “I don’t think we are selling our souls. Le Monde is losing money, and printing the free daily will be benificial to us although it carries the risk of hurting our image or our income in some ways. Some people are saying that we will get our hands dirty by doing this, but if we do nothing we will soon have no hands anyway.”
The new paper will have six daily pages by Le Monde. The footprint and advertising value of the Plus-paper chain (now in Marseille, Bordeaux, Lille, Lyon and Montpellier) will be more than doubled. Liberation, 20 Minutes; http://www.newspaperinnovation.com/index.php/2007/01/29/matin-plus-launch-february-6/; January 29, 2007
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