by Tatiana Repkova

The Saudi Research & Publishing Company is putting up thirty new Lexus cars in a bid to sign up more subscribers to its titles. Subscribers get the chance to win one of the cars in a weekly drawing over four months. SRPC is the publisher of local English-language daily Arab News, as well as a number of Arabic newspaper and magazine titles. http://www.ameinfo.com/111518.html; February 22, 2007