by Tatiana Repkova

The UK Audit Bureau of Circulations (ABC) has launched a new cross-platform system for publishers that could give a coherent picture of a brand's performance with combined print and web data. The Group Product Report, which launched on 27 February 2007, is billed as a tool for media owners to publicise their ABC-audited and verified figures across media platforms, all on the same report. Currently, publishers use a range of different systems to measure different strands. ABC said in a statement that publishers and media owners could opt to produce a Group Product Report alongside their usual ABC certificates, with the report being updated every time new data becomes available. The report includes historic data and charts, visual representations of the products and brands, and all the information included on the individual certificates. www.abc.org.uk; http://www.fipp.com/Default.aspx?PageIndex=2002&ItemId=13585; 7 March 2007