Job / Recruitement Advertisements Online - United States of America
By Erina Lin, Wednesday 14 March 2007 at 17:12 :: Advertising :: #79 :: rss
by Tatiana Repkova
Online jobs service Monster Worldwide Inc. is working with privately held software company Adicio to supply classified advertising to 250 US newspaper Web sites, Monster.com executives have said. The deal allows Web news outlets to let job seekers and employees list themselves on Monster services. Monster users can buy print advertising with news outlets that use Adicio. It also would let Adicio's news Web site customers co-brand their sites with Monster.
The companies will work under a revenue-sharing arrangement, said Peter Newton, Monster's senior vice president and general manager of media alliances. The companies did not disclose financial terms. Adicio, which is 40 percent owned by Wall Street Journal publisher Dow Jones & Co. Inc., makes the technology that runs job classifieds for the Journal as well as the San Diego Union-Tribune and the Seattle Times.
"It helps us better penetrate small and mid-size businesses," Newton said. Job services like Monster and Careerbuilder.com are jostling for control of the online classified recruiting market, which has been eroding the revenue traditionally earned by printed newspapers. Monster has forged separate deals with The New York Times Co., which publishes its flagship paper and The Boston Globe. Careerbuilder is owned by newspaper publishers Gannett Co. McClatchy Co., and Tribune Co. http://www.boston.com/business/technology/articles/2007/03/14/monster_to_supply_ads_for_newspaper_Web sites/; March 14, 2007
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