More than one million people ride the Taipei rapid transit system a day, and Upaper wants them to provide the paper with their own photographs or personal stories. "As long as you are bold enough to show off, you will have a chance to be a cover figure," the ad said. During a 10-day promotional period following its debut, the paper will announce a dress code each day and send out photographers to snap pictures of commuters wearing matching clothes, it said. Pictures of 10 commuters will be selected and printed in the paper. Upaper will have a mixture of political and entertainment news as well as relevant information about living in Taipei, it said. Another mass-market Taiwan daily, the Apple Daily, publishes the Sharp commuter paper that emphasises a mixture of entertainment, crime news and sensational gossip. http://www.asiamedia.ucla.edu/article-eastasia.asp?parentid=66428; March 26, 2007