Free Newspapers & Pick-Up Publications - United States of America
By Erina Lin, Tuesday 27 March 2007 at 21:24 :: General :: #129 :: rss
by Tatiana Repkova
The new Boston free daily Boston Now is scheduled to begin circulation April 17. The paper is financed by Icelandic media company Dagsbrun, and Russel Pergament, former publisher of the Boston Metro and Am New York, is running the operation.
Pergament is also CEO of the American branch of Dagsbrun, 365 Media USA, which has plans for free dailies in other U.S. cities as well. Chief editor of Boston Now John Wilpers (Washington Examiner, Boston Globe, the Boston Herald and Boston Metro).
“I was the editor that took Boston Metro from about 150,000 readers to 500,000,” Wilpers told PBS. In 2004, Wilpers revealed to blogger Rory O’Connor details about racist jokes being made by Metro executives - the scandal resulted in postponing the deal between Metro and the New York Times. Until the launch, Wilpers can be read on his blog.
Blogs and other “user generated content” will be important for the new paper. Even the editorial meetings will be online. Initial circulation of Boston Now will be 150,000 - distribution will be mainly through public transport. Meanwhile, the Boston Metro (circulation 170,000) closed a deal with baseball team the Boston Red Sox to distribute the official free game day publication Metro GameDay at all 81 home and postseason games. Circulation will be 15,000. The Boston Globe meanwhile announced that they will cut 24 news jobs. Sources: Boston Herald, E&P, PBS, Media Infocenter; http://www.newspaperinnovation.com/index.php/2007/03/27/boston-now-for-april-17/; March 27, 2007
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