Acquiring / Providing / Sharing Content - United States of America
By Erina Lin, Thursday 29 March 2007 at 14:22 :: Editorial Content :: #247 :: rss
by Tatiana Repkova
McClatchy Co., the nation's third largest newspaper publisher, will begin providing international news coverage and commentary to online powerhouse Yahoo Inc. in a partnership that further underscores the media industry's shifting balance of power.
The deal is the latest example of a long-established media outlet teaming up with an Internet leader in search of a wider audience and more revenue. Sunnyvale-based Yahoo already has been working to sell more online advertising with an alliance of major publishers that own more than 200 newspapers across the country.
Sacramento-based McClatchy hasn't joined that group yet. Beginning in the second quarter, McClatchy will provide news from four international bureaus - Baghdad, Cairo, Jerusalem and Beijing. Many of the stories will also appear in McClatchy's newspapers as well as their respective Websites. McClatchy's correspondents also will provide exclusive information and commentary to Yahoo in less formal blogs.
Yahoo expects McClatchy's contributions to supplement the international news coverage that it already receives from The Associated Press, Reuters and Agence France-Press, said Neil Budde, Yahoo's editor in chief of news, finance and sports. Financial terms of the deal weren't disclosed. The new package will be branded as Trusted Voices in tribute to McClatchy's long history in journalism. Yahoo's news section attracted 36.3 million visitors in February, more than any other Web site, according to comScore Media Metrix. The combined paid circulation of McClatchy's 31 daily newspapers averaged about 2.84 million during 2006. Associated Press; http://www.finanznachrichten.de/nachrichten-2007-03/artikel-7983466.asp; March 29, 2007
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