With a circulation of 10,000 copies, the newspaper has been distributed from Monday to Friday by a team of fourteen peddlers in Casablanca and three in Rabat since March 1. It will soon be available in Marrakech. Readers can also find it in chic cafes such as Frères Gourmets and onboard some of Royal Air Maroc flights, said Réda Sedrati, the newspaper's publishing director.

Launched by Devocean, a web service company created in Canada, the French-language au fait, which targets readers in the age range of 25 to 40, claims to be a civic newspaper. The daily's editorial team is composed of two desk editors and one single journalist. Only 10 percent of its content is exclusive; the remaining 90 percent comes from Agence France Presse (AFP) or Maghreb Arab Press, (MAP), the Moroccan press agency.

Arab Press Network; April 4, 2007