Free Newspapers & Pick-Up Publications - United Kingdom
By Erina Lin, Wednesday 16 May 2007 at 21:22 :: General :: #127 :: rss
by Tatiana Repkova
Thelondonpaper, the free newspaper from News International, is launching its first mobile drive to encourage reader interactivity and stir debate among Londoners. Mobile marketing solutions provider Sponge has been appointed to supply and run the platform, which will enable readers to share their views and make it easier for them to respond to content in the paper.
SMS prompts are included throughout the paper, and Londoners can text shortcodes to respond to letters, stories, general issues and competitions.
“Text shortcodes are a hassle-free call to action for busy commuters. If someone feels strongly about a story they’re reading or a general issue, they can share their opinion with thelondonpaper the moment they feel compelled to from their mobile handset. Mobile will make it easier for thelondonpaper to get readers involved because it’s such an immediate medium,” said Douglas McDonald, Client Services Director at Sponge.
http://www.netimperative.com/2007/05/14/Thelondonpaper; May 16, 2007
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